Develop and lead content strategy across social media, websites, blogs, emailers, campaigns,  

and digital platforms  

Write high-quality, engaging, and business-relevant content for health tech, wellness, and  

healthcare audiences  

Create product communication, campaign messaging, storytelling narratives, and brand  

positioning content  

Work closely with growth, design, and performance teams to improve content performance.  

and conversions  

Measure content performance through defined KPIs and analytics metrics across platforms  

Develop strategies to optimize content effectiveness continuously, audience engagement,  

and marketing spends/budgets