**Your role:**
**Job Responsibilities:**
We are looking for a **Content Lead** for our Personal Health categories at Philips. We’re looking for someone who doesn't just manage campaigns but creates them. You will be the guardian of our voice, the connector of our creator ecosystem, and the person who ensures that when a consumer sees a Philips ad on Instagram or YouTube or a listing on Blinkit, it stops them mid-scroll
**What You’ll Do:**
+ **Own the Creator Ecosystem:** Influencer Marketing is a key pillar for our growth and you will lead our IM strategy, identifying the right voices to drive brand affinity and cultural relevance, from A-list celebrities to the micro-creators
+ **Guardian of the Category Voice:** You will work hand-in-hand with our Category Leads. Your mission? Ensure that every piece of consumer-facing communication : whether it’s a high-production film or a product description is on point, punchy, and strategically aligned with our category goals
+...