Position Overview
A. Overall Purpose Of The Job (Brief description of the primary purpose of this position)
The Content Manager focuses on organizing, curating and promoting Aspire’s digital and partnership content across for internal and client programs. This includes:
Collecting, updating and managing content used by the Accounts, Digital and Service Delivery teams to service Aspire Lifestyles clients and their customers. Content includes curated editorial, partnerships and client benefits and is maintained within the company’s content repositoryInform the ongoing content direction and strategy by evaluating areas of success and providing recommendationsLeveraging the existing and upcoming content to design dynamic campaigns and develop marketing strategies to drive customer utilizationDeveloping content, including lifestyle guides and editorial content, on a monthly basis for various markets aimed at driving utilization <...