Role Overview

The Content Lead will help identify key content marketing initiatives that will grow the Small Business Division within the Access business. This position will execute the content marketing strategy, working closely with the demand gen leads, sales, product management, and the rest of the marketing team to drive growth through its marketing content. This will require creating winning content that addresses key industry trends, positions our products as credible thought leaders, and seeks new channels in which we should feature. This role will focus on delivering content that supports the wider Access business to ultimately create demand, build awareness, and generate sales opportunities.

Responsibilities

• Execute the SBD content strategy.


• Develop content that supports lead gen, nurtures prospects, and accelerates the buyer journey.


• Contribute to pipeline growth by creating content des...