We're hiring on behalf of a Singapore-based consumer wellness brand in the DSG Consumer Partners (DSGCP) portfolio. The brand is a category leader in functional recovery, with strong retail presence at the major pharmacy and convenience chains as well as online. After 18+ months without active content investment, we're rebuilding the brand's content engine from scratch — and you'll be the person making it.

This is a creator role, not a content manager role. You'll be hands‑on: shooting, editing, posting, briefing creators, building affiliate programmes, and owning what the brand looks and sounds like across TikTok, Instagram, and earned channels.

• Build an AI-first content production workflow. Standard practice: brainstorm 20 hooks in Claude/ChatGPT, generate b‑roll and reference visuals in Midjourney / Runway / Sora, edit in CapCut + Opus Cli...