Position Overview
JOB DESCRIPTION
Job Title
Consumer Research Manager
Job Description
Your role:
Champion for the voice of consumer during product development phase and to provide inputs as needed to ensure consumer centric product developments from creation to launch (ITM)Developing the overall consumer test plans for the proposition and/or product development projects, including validation and claim substantiation. •Independently plan, design, execute, analyze and report consumer studies using both qualitative and quantitative methodologies internally or with external agencies. Thoroughly understand the user experience and usability of relevant Philips and competitor products, in order to guide the project teams in decision making, based on user experience. Develop all user requirements (usability, experience, performance)and identify the key drivers of ratings and reviews, and work with cross-functional project teams t...