Serves as a strategic business partner to Brand Management and R&D, collaborating closely with cross‑functional teams to drive integrated business outcomes.
Translates consumer, shopper, and marketplace insights into measurable top‑ and bottom‑line impact.
Champions an agile, analytics‑driven approach to identifying and unlocking growth opportunities; designs learning agendas, leads execution, synthesizes findings, and communicates implications to shape CAG brands’ current and future market position.
Advise on critical strategic priorities for the Annual Operating Plan and long‑term business strategy, acting as the voice of the consumer and shopper.
Lead the synthesis and activation of market, retailer, and consumer trends to inform brand innovation, portfolio strategy, and go‑to‑market plans.
Identify, develop, and refine new and renovated products to accelerate sustainable business growth.