Responsible for OPPO's consumer insight initiatives in Spanish-speaking regions, including pre-launch product testing, post-launch effectiveness evaluation, marketing effectiveness assessment, and other market research projects.
Participate in vendor coordination, research solution design, user interviews, data analysis, and other related tasks. Report research findings to key stakeholders and actively drive the implementation of research insights.
Engage in research related to target user segments, including market segmentation, user personas, customer journey mapping, and other consumer and market research activities.
Interpret and analyze external research reports and data, identifying and summarizing consumer trends in the smartphone market.
Requirements
Bachelor's degree or above. No specific major requirement. Sociology, Psychology, Marketing, or related fields are preferred.