Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad‑hoc requests) on a timely basis to ensure on‑time execution of marketing programs.
Designs, executes, and documents test‑and‑learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
Monitors automated triggers and evergreen campaigns, addressing any defects.
Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
Identifies opportunities to enhance efficiency in data‑mining processes, campaign automation, and audience creation, and leads to t...