Grow the Existing to Bank (ETB) SME base of retail community businesses (sole proprietorships, partnerships, or private limited companies) with an annual sales turnover below RM 50m to increase product holdings and profitability.
Bring in New to Bank (NTB) customers to the branch through community business visitations, roadshows, or other branch‑based sales activities. Lead acquisition of NTB customers using leads provided by HQ.
Drive acquisition of NTB customers and profitability growth of ETB customers through a portfolio of products, including merchant services, deposit accounts, secured loans (home purchase, mortgage, overdraft on fixed deposits), and unsecured products (business cash loans).
Focus on growing ETB CASA balances by providing after‑sales support to set up the digital platform for customers (Connect FIRST), enabling online payments and payroll to facilitate business transition onto the Ho...