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Overview
To grow community businesses around the branch, providing financial services to SME. Establish a relationship with the businesses and provided a better customer experience to this segment of branch customers to improve branch profitability and sales performance.
Key Responsibilities and Accountabilities
Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 10m to grow product holdings and profitability;
Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered
The CBM must understand SME lending requirement to ...