**Role Responsibilities:****Media Relations & Outreach*** Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.* Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.* Manage day-to-day media enquiries with professionalism and timely responses.* Build and maintain strong relationships with media across priority markets.* Support media preview events, grand openings, interviews, and press trips where required.**Regional PR Support*** Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.* Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.* Liaise with in-market PR agencies to align messaging, timelines, and deliverables.* Review localised PR materials for accuracy and brand consistency.* Support monitoring and reporting across multiple markets with a focus on insights, not jus...