Develop and implement commercial strategies aligned with company sales growth objectives.

Drive profitability across manufacturing fit‑out kitchens, wardrobes and custom furniture divisions.

Establish commercial governance approval matrices and pricing controls.

Support expansion into large residential, hospitality and developer projects.

Lead commercial review of tenders, quotations, BOQs and contracts.

Oversee pricing structures, costing validation and margin analysis.

Coordinate with estimation, production, procurement and project teams to ensure commercially viable submissions.

Review value engineering opportunities without compromising quality positioning.

Support negotiation of client contracts, supplier agreements and subcontractor terms.

Ensure protection against commercial and contractual risks.

Monitor variations,...