1. Project Delivery & Governance
- Lead end-to-end project lifecycle (initiation → delivery → post-launch optimization)
- Establish clear scope, timelines, milestones, and KPIs
- Drive SteerCo reporting, risk management, and issue resolution
- Ensure alignment with PMO governance and transformation roadmap

2. Digital channel development: manage the development of
- Customer-facing platforms (web/app/self-service portals)
- Partner platforms (API integrations, embedded insurance)
- Ensure seamless omnichannel experience across Agency, Banca, and Partnerships

3. Data-Driven Performance Management: Define and track KPIs:
- Digital sales tracking 
- Conversion rates
- Customer engagement & retention
- Use analytics to optimize funnel performance and user journeys
- Realized benefit reporting post launch

4. Transformation & Other business supports
- Drive initiatives such as: Digital onboarding (eKYC, straight-through ...