Take full charge of brand, marketing, growth and ecological strategies. Formulate brand positioning, user growth plans, community development initiatives and business cooperation plans for both traditional enterprise services and the Web3 market. Build brand influence, acquire targeted users, drive business growth, and establish a dual-track and collaborative marketing system.

Key Responsibilities

Strategic Planning : Develop overall marketing strategies, brand positioning, annual plans and budgets, taking into account both the B2B enterprise market and the decentralized Web3 market. Clarify differentiated positioning and collaborative approaches for the two business lines, and ensure alignment with the company’s overall objectives.

Branding and Communication : Shape a professional, credible and innovative brand image. Manage official websites, social media, media relations, content marketing, events and exhibitions. Meanwhile, deploy marke...