Core Responsibilities
Develop and execute comprehensive marketing and business growth strategies aligned with SunCrypto’s short- and long-term goals.
Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.
Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen SunCrypto’s brand identity.
Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and aut...