Role Overview
 

The Chief Marketing Executive is responsible for leading the development and implementation of the institution’s brand strategy and marketing plans to achieve enrolment targets, brand awareness, and overall business objectives.

This is a founding-level position, offering significant opportunity to build, shape, and lead the marketing function from the ground up. The ideal candidate will bring deep expertise in business-to-consumer marketing, digital-first growth strategies, and multi-channel campaign execution, with the ambition and adaptability required to launch a new brand in a competitive market.
 

Key Responsibilities
 

Marketing Strategy & Execution
 

• Lead the execution of the institution’s brand strategy, ensuring strong brand identity, positioning, and market competitiveness across multiple international markets and segments.
• Develop and execute annual marketing plans and campaign ca...