Category-Defining Brand Builder | Industrial Growth Leader | AI‑

Location: Cape Town South Africa

The Chief Marketing Officer (CMO) is responsible for building a category-defining industrial brand and a scalable commercial growth engine that drives market penetration, customer engagement, pipeline development, and revenue growth.

This is not a traditional corporate marketing role. The company is seeking a builder, not a caretaker – a leader with a proven track record of creating, scaling, and leading brands that define and dominate their categories, not simply managing established brand systems.

The CMO will lead market development across targeted vocational industries through direct engagement with fleets, operators, owners, procurement teams, and broader buying groups, ensuring the brand is grounded in real customer environments and decision dynamics.

This role requires deep expertise across: