Position Overview
Key Accountabilities - Accountability
- Key Responsibilities
- Success Indicators
Growth Strategy & Demand Architecture - Define azakaw’s demand generation strategy, channel mix, PLG funnel, paid media, conversion targets by stage.
- Own the path from 30-40 to 250 MQLs per month.
- Design the media budget framework and spend-to-pipeline model.
- Define market entry sequencing for Africa, Brazil, UK and deeper KSA penetration.
- Document strategy with channel-level targets.
- Allocate budget with ROI expectations, keeping MQL trajectory on track.
Product Marketing & Competitive Positioning - Build module-level positioning for KYC, KYB, AML, Corporate Compliance, and Transaction Monitoring.
- Define messaging by ICP and region.
- Position azakaw against RegTech incumbents on regional relevance and audit defensibility, not price.
- Own competitive intelligence...