Position Overview
We are seeking an accomplished Chief Marketing Officer (CMO) to lead the overall marketing strategy, brand positioning, student acquisition, and international outreach for a leading education group. The role will be responsible for driving growth across Higher Education and K-12 segments through integrated marketing, digital transformation, and data-driven decision-making.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with organizational growth objectives.
- Drive student enrollment through effective admissions marketing, lead generation, and conversion campaigns.
- Strengthen brand visibility, reputation, and stakeholder engagement across domestic and international markets.
- Lead digital marketing initiatives, including performance marketing, SEO/SEM, CRM, marketing automation, and analytics.
- Build and expand international recruitment channels, part...