Founded in the UK in 2018, Yu Life has scaled into a global employee benefits business, with an initial focus on group protection. We operate across the UK, US, Japan and South Africa, and are backed by leading global venture capital funds.

Yu Life is a tech-driven insurance company on a mission to transform insurance into a force for good. We work with employers and insurer partners to deliver group insurance products that people actually engage with, helping shift the industry from claims-led to prevention-focused outcomes.

Our model combines insurance, technology, and behavioural science to create hyper-engaging insurance experiences. Through our award-winning platform, employees interact with their insurance every day, building healthier habits while staying protected. This engagement benefits everyone involved. Individuals are more proactive about their health, employers see stronger engagement and retention, and insurers benefit from improved risk profiles ov...