Key Responsibilities:

1. Strategy & Growth

• Develop and execute mid- to long-term business strategies for the company
• Define and strengthen brand positioning in the sportswear segment in Vietnam
• Set and drive business targets (revenue, profitability, market share)
• Propose and implement initiatives to enhance competitiveness and operational efficiency

2. Business Operations

• Oversee all business activities, with key focus on Sales, Marketing, and Product Development
• Develop go-to-market strategies and expand omni-channel sales systems
• Optimize revenue, sales performance, and customer experience
• Supervise end-to-end supply chain operations (sourcing, production, delivery)

3. Product Development

• Define product strategy aligned with market trends and customer needs
• Lead and oversee collection de...