At ING we are looking for a Channel Strategy Expert to join our investment advice team and play a key role in shaping the future of our advice service proposition.

Responsibilities

1. Define and lead the end‑to‑end commercial strategy, spanning client acquisition, activation, conversion, cross‑selling, retention, and long‑term value creation.
2. Design and evolve the advisory service model, defining how different client segments are served, how advisory interactions are delivered, and how internal teams and the outsourced provider collaborate.
3. Monitor and optimize key business and sales indicators such as conversion, productivity, customer engagement, and service effectiveness.
4. Collaborate with product, marketing, operations, compliance, data, and technology teams to improve the proposition, strengthen execution, and scale the business.
5. Ensure that both clients and advisory teams have the right journeys, tools, content, training,...