Responsibilities: Develop and execute channel sales strategies to drive revenue growth and expand market reach. Identify and prioritize potential channel partners based on market trends, competitive analysis, and business objectives. Establish and maintain strong relationships with key channel partners, including retailers, distributors, and online marketplaces. Collaborate with internal teams, including marketing, operations, and product development, to support channel sales initiatives and ensure alignment with overall business goals. Negotiate partnership agreements and contracts with channel partners to secure favourable terms and maximize revenue opportunities. Provide ongoing support and training to channel partners to optimize sales performance and enhance product knowledge. Monitor and analyse sales performance metrics, market trends, and competitor activities to identify opportunities for growth and improvement. Develop and implement promotional campaigns, incentives, and mark...