Develop and maintain strong relationships with channel partners, resellers, and system integrators across the UAE.
Manage the existing channel ecosystem and grow revenue through active partner engagement.
Drive sales of IT hardware, networking, and UC products including Aruba, Instant On, Fortinet, D-Link, TP-Link, Fanvil, 3CX, Snom, Huawei, and Dell HPE Servers & Storage.
Achieve monthly and quarterly sales and GP targets through planned channel activities.
Identify, onboard, and activate new channel partners; expand market coverage across Dubai, Abu Dhabi, and the Northern Emirates.
Conduct regular partner meetings, quarterly business reviews, and continuous pipeline follow‑ups.
Map the channel market, track competitor pricing, and identify new growth opportunities.
Coordinate with vendors for special pricing, rebates, promotions, MDF, and partner incentive programs.