To build and manage the identity and positioning of an in house self-produced-channel, ensuring resonance with target audiences as per the market intelligence research, thereby meeting the strategic business objectives of the company.

Requirements

• Align the channels positioning to the Company and Content Strategy and ensure that the channels strategy is visually realised through content selection, planning and scheduling.
• Implement the channel strategy as per the department and business objectives thereby ensuring competitive advantage as well as maintaining and increasing viewer numbers.
• Develop and grow the channels brand internally and externally
• Draft the channels long and medium term plans aligned to the channels editorial and brand promise, and ensure that the plans are approved and implemented.
• To continuously review and improve the channels editorial positioning, aligning it to the channels ta...