Responsible for maintaining and developing strong relationships with key vendors, channel partners, internal account managers, and end customers. This role involves end-to-end management of assigned product lines, including inventory planning, product positioning, and pricing strategy. Coordinate and execute various go-to-market activities, drive product sales enablement and training, finalize vendor-funded promotions, and support the achievement of sales and profitability targets. The ideal candidate will serve as a central point of contact, ensuring alignment between vendor objectives and the company's go-to-market strategy within the IT channel ecosystem.

Assumes responsibility for researching, developing, and implementing effective sales strategies for assigned IT products and services. This includes market analysis, competitive positioning, and alignment with vendor and company objectives to drive revenue growth and market share within the distribution channel.