Execute the Commercial strategy for the Region in line with Strategy Business Plan and Franchise Development Plan (FDP) imperatives to maximize profitability anchored on Occasions, Brands, Packs, Pricing and Channels. Ensure this strategy considers Business Unit and Bottler stakeholder by alignment throughout the process and inspiring system passion for the co-created strategic direction. Ensure that a value-based dialogue permeates the cluster thereby to achieve its Revenue, volume and profit before tax (PBT) objectives.
Deploying a framework for Bottler Commercial capability assessment and training interventions aimed at ensuring that the Bottler Commercial Capability in optimized to achieve the franchise business objectives.
Driving RED (Right Execution Daily) & SFE ensuring the integrity of the process, analysis and development of actionable insights for the Country teams to execute