Position Overview
Job Purpose and Impact
The Category Marketing Manager will lead a cross function team to execute product or category marketing plans and communications. In this role, you will implement all marketing activities and investments for the assigned product or category in alignment with customer value propositions and broader business goals.
Key Accountabilities
Lead the execution of strategy and annual plans for the assigned product or category, ensuring that all decisions support the customer and value proposition and are aligned with broader business objectives.Partner with broader marketing teams & cross functions teams to execute comprehensive product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.Lead, execute & synthesize data from customer insights, competitor intelligence & market trends to support th...