Manage and grow the Oral care category through category-driven activation, renovation of current core portfolio and brilliant implementation of New Products Distribution (NPD) platforms.
Achieve category share and profitable Net Proceeds of Sales (NPS)/profit growth targets through translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
Champion the consumer needs and category passion within the overall business.
Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow category share.
Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of brands will be met in the future.
Lead market implementation of those platforms and develop world-class activation mix.