Develop and drive EMEA Go-to-market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.
Develop comprehensive product launch plan for all new launches, present to internal stakeholders and drives execution of plan at detailed level.
Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
Prepare and coordinate the localization of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
Develop monthly and quarterly GTM plans for assigned products to summarize key activities that will drive ...