Reporting to: Head Commercial Planning and Activations

Job Purpose:

Provide Go-Live activation support for all Marketing Activities as per the Brand portfolio with focus on strategic planning and implementation of visibility, merchandising, consumer promotions and events- based on market needs. Accountable for all the selling activities: from brand instore activations, distribution gap closure to trade promotion plans across the portfolios for your assigned category and channel. Work in close collaboration with marketing, customer and operational teams to achieve the growth targets by channel, by turning brand strategies into Commercial propositions. Own the Shopper proposition and use shopper understanding to deliver co-ordinated, innovative, cross functional sales value to the customer via Customer Thought Leadership plans to grow overall categories. Own the trade go to market plan for new product launches.

Required Learning:

Business / Marketing Degree...