Drive marketing technology innovation at BMO as a Marketing Technology Capabilities Manager. Embrace your expertise in Adobe tools to enhance marketing operations for the Air Miles program.
As a key member of the Marketing Operations team, you'll report to the Director and lead a dedicated group. Coordinate the use of marketing technologies, focusing on the development and management of omni-channel strategies. Your experience will propel the efficiency of personalized content creation and campaign deployment.
Key Responsibilities:
• Identify and apply Adobe best practices for marketing
• Train teams in Adobe Journey Optimizer and Target usage
• Collaborate with vendor resources for design solutions
• Create streamlined processes for program deployment
• Implement reusable solutions for marketing delivery
Requirements:
• Familiarity with Adobe marketing technologies
• Experience in traditional CRM and campaign management
• Expertise in omni-channel mark...