Position Overview
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm
IMC Planning:Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
IMC Execution:Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
Campaign Management:Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
Marketing Analytics:Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.