**Description**

Portfolio Ownership & Channel Execution

· Act as the primary SEM and SEO subject matter expert for assigned portfolios.

· Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.

· Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).

· Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.

· Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.

· Support Marketo email campaign execution for lead nurturing programs.

· Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.

· Ensure ...