We are seeking a proactive and data-driven Campaign Analyst to deliver strategic marketing initiatives within our banking operations. With at least 2 years of experience, you will be responsible for designing, executing, and optimizing multi‑channel campaigns that drive customer engagement, product adoption, and revenue growth. You’ll collaborate cross‑functionally with product, data, marketing, and digital teams to generate actionable insights and measurable outcomes.

• Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mail and paid media.
• Design journey‑based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis continuously to optimize campaign performance.
• Ensure all campaigns comply with PDPA and other ...