Responsibilities:

• Define and execute the SEA Cabinet Efficiency strategy, aligned with global Cabinet Efficiency initiatives and regional ICE business priorities.
• Drive sustainable revenue growth by expanding Cabinet Efficiency adoption across key industries (e.g. machine builders, panel builders, OEMs, system integrators).
• Translate global go‑to‑market concepts into regional execution plans, focus segments, and value propositions.
• Own business performance inputs (pipeline, revenue, strategic initiatives) for Cabinet Efficiency in SEA.
• Ensure strong solution consistency, scalability, and differentiation across SEA markets.
• Collaborate with Sales Product Marketing and Application teams to align products, solutions, and value messaging.
• Partner closely with Sales leadership, Sales Product Marketing, and Business Development teams to:
• Drive market penetration
• Support strategic projects and spec...