Responsibilities: Define and execute the SEA Cabinet Efficiency strategy, aligned with global Cabinet Efficiency initiatives and regional ICE business priorities. Drive sustainable revenue growth by expanding Cabinet Efficiency adoption across key industries (e.g. machine builders, panel builders, OEMs, system integrators). Translate global go‑to‑market concepts into regional execution plans, focus segments, and value propositions. Own business performance inputs (pipeline, revenue, strategic initiatives) for Cabinet Efficiency in SEA. Ensure strong solution consistency, scalability, and differentiation across SEA markets. Collaborate with Sales Product Marketing and Application teams to align products, solutions, and value messaging. Partner closely with Sales leadership, Sales Product Marketing, and Business Development teams to: Drive market penetration Support strategic projects and specification wins Sponsor key design‑in and reference customers Support regional training, workshop...