About Us

My 1st Years is the UK’s leading personalised baby and kids gifting brand, offering high-quality, beautifully designed personalised products through eCommerce, retail, and 3rd party marketplaces.

We have built a strong direct-to-consumer presence in the UK and are now expanding into premium physical retail with partners such as Harrods and Selfridges alongside growing marketplace channels such as Next.

International expansion is also underway, making this a pivotal and exciting stage in our journey as we bring the My 1st Years experience to more customers around the world.

With personalisation at the heart of what we do, our business thrives on exceptional customer experiences, innovation, and premium quality.

Customer retention and CRM are central to achieving our growth ambitions, ensuring we maximise lifetime value and deepen relationships with every customer we serve.

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