Develop and execute HFH Service business strategy aligned with the SEA divisional goals.

Identify new service and aftersales business opportunities, including, installed base upgrades, and digital service offerings.

Conduct market and competitor analysis to prioritize growth areas in key industries (Dairy, F&B, HPC and Pharma).

Collaborate with Channel teams to develop integrated after-sales business models.

Strengthen relationships with strategic accounts, integrators, distributors to expand HFH service reach.

Build and implement customer segmentation and value proposition plans to increase loyalty and service penetration.

Conduct customer visits, presentations, and technical discussions to position Alfa Laval’s HFH service value.