Executes the commercial strategy for new products, solutions, and services, as well as existing portfolios within various markets, driving success through innovative business models, sales channels, and risk-sharing partnerships to effectively meet local market demands and ensure growth.

Own and drive Order Intake (OIT) performance for DXR in APAC, ensuring alignment with AOP targets through strong funnel creation, conversion, and deal orchestration.

Lead funnel development and coverage strategy, ensuring pipeline vs AOP with clear visibility, risk assessment, and mitigation plans across markets.

Ensures alignment of Business & Market Collaboration (BMC) enablers from business or business category within BMC plans, including NPIs, quality initiatives, and channel support, to optimize in-market approaches.