Position Overview
Job description:
Performance Marketing / PPC Executive / Senior Executive
Core Skillset – Non-negotiable
- 3–4 years of professional experience in PPC and performance marketing across multiple paid channels
- Strong hands-on expertise in Google Ads, including
- Search Ads
- Display Ads
- Shopping Ads
- Performance Max
- YouTube Ads
- Experience working with Google Merchant Center (feed setup, diagnostics, optimization)
- Strong understanding of campaign structure, keyword strategy, match types, audience targeting & bidding strategies
- Hands-on experience with Google Tag Manager for conversion/event tracking setup
- Strong analytical skills with proficiency in Google Analytics (GA4) for performance tracking & reporting
- Ability to manage b...