As a Business Analyst – CRM at Emirates NBD, your role is responsible for bridging business stakeholders and technology teams to deliver effective CRM solutions. Leverage strong techno‑functional expertise in retail banking and servicing journeys, along with an understanding of regional (Middle East) regulatory and customer requirements, to support strategic CRM and digital transformation initiatives.

• Lead business and functional analysis for CRM initiatives across branch, contact centre, and assisted digital journeys, ensuring requirements reflect real operational workflows and customer servicing needs.
• Translate complex business, regulatory, and operational requirements into clear CRM functional flows, data mappings, and system behaviours, supporting accurate and scalable solution design.
• Own the end‑to‑end requirement lifecycle for CRM features, from initial discovery and impact analysis throug...