Drive impactful brand growth as a Brand Strategy Manager at Intact. This hybrid role merges creative brand building with strong analytical skills to achieve measurable results.
Intact seeks a growth-oriented leader to enhance the belairdirect brand strategy. You’ll manage budgets, analyze performance metrics, and ensure campaign effectiveness. The ideal candidate has expertise in mass marketing and full-funnel planning within complex organizations.
Key Responsibilities:
• Lead belairdirect brand strategy and messaging architecture
• Develop and execute full-funnel marketing strategies
• Manage national mass marketing campaigns across all channels
• Oversee brand performance reporting and KPI analysis
• Maintain brand budget, optimizing for ROI
Requirements:
• Bachelor's degree in Marketing or related field
• 10+ years of marketing experience, 3+ in leadership
• Proven skills in integrated campaigns and brand strategy
• Strong knowledge of traditional...