We are looking for a Brand/Account Planning teammate.
Experience: 1-2 years
The ideal candidate should be a Strategic Planner in the advertising industry, with a focus on developing communication strategies for brands.
Responsibilities:
• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points
• Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/sub cultural insights.
• Formulate positioning sp...