Drive the development and execution of the brand strategy by translating consumer insights into impactful marketing initiatives. This role ensures strong and consistent blue/silver brand presence across all touchpoints through integrated campaigns, product launches, student marketing programs, and strategic partnerships. Working closely with cross-functional teams, HQ, and the National Marketing Manager, the role leads brand planning, advertising strategy, and brand governance to deliver outstanding marketing impact and business growth.RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans

With a focus on the younger segment of the target group, monitor the consumer’s perception about brand and products, generated from any touchpoint (social media, student markete...