Develop and execute strategic brand marketing programs aligned with specific business objectives across multiple channels and customer segments, supporting the overall strategic plan.
Drive brand awareness and sales growth by leveraging various marketing channels and data sources, including Digital, Social Media, and CRM platforms.
Build strong business cases for marketing initiatives at the proposal stage, providing data-driven recommendations on effective marketing tactics.
Monitor and evaluate the performance of marketing programs to ensure alignment with stated objectives and identify areas for optimization.
Establish and maintain strong working relationships with brand principals’ marketing teams to ensure smooth and effective execution of marketing plans.
Collaborate closely with cross-functional teams—including brand, merchandising, and creative—as well as external agencies and vendors to exe...