Assist the Brand Manager in the execution of the 12-month marketing calendar, including campaign development, rollouts, and post-mortem evaluations.
Coordinate with cross-functional teams (CRM, Performance Marketing, Creative, Ops, Social) to ensure campaigns are delivered on time and aligned with brand objectives.
Support in the production and rollout of brand campaigns, including ATL, digital, influencer, and on-ground activations.
Manage the documentation and tracking of brand budgets, timelines, and campaign assets.
Monitor key brand KPIs including awareness, engagement, trial conversion (up to 3rd ride), and campaign performance across channels.
Assist in building social and community engagement plans together with the Social and Community teams.
Coordinate with agency and vendor partners for creative development, media placement, and brand partnerships.