Job Role Summary

Drive end-to-end marketing strategy and commercial performance for the Singapore portfolio, with a strong emphasis on data-driven decision making, digital transformation, and omnichannel execution. Own the full consumer journey across online & offline touchpoint, translating insights into integrated campaigns, innovation pipelines, and market activation strategies that deliver sustainable brand growth, profitability, and market relevance. Ensure all campaign and initiatives are executed timely, within budget, and aligned with overall brand strategy and company objectives.

Area of Responsibility

Strategic Brand Planning & Portfolio Leadership:

• Strategic Planning & Development: Develop integrated brand growth strategies brand across digital, retail, and emerging channels and apply the modern 5P framework to create and sustain market demand ...