Position Overview
To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Sunlight. The job requires managing Sunlight and deliver market development campaign and innovations across Ghana.
Who You Are & What You’ll Do
Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.Provides input to volume forecasting, financial updates and monitors key...